Sheila Marie McAllister, Ph.D., APR
Associate Professor, Public Relations
Monmouth University, NJ

Telephone: (732) 571-7553 Fax: (732) 571-3609; E-mail: smcallis@monmouth.edu
Twitter: @smmcallister
Linkedin: http://www.linkedin.com/in/sheilamcallister/
Department Facebook: http://www.facebook.com/MUCommunication

In addition to teaching public relations courses at the undergraduate and graduate levels, I am also a public relations researcher and scholar. My primary area of research focuses on web-based public relations strategies and tactics, primarily in the higher education sector. I am interested in the role that dialogic communication plays in communicating identity, image and branding. I have authored articles that have been published in peer-reviewed journals such as Public Relations Review, Public Relations Journal, Atlantic Journal of Communication, and The Community College Journal of Research and Practice.

My teaching, mentoring and research are informed by over 20 years of media and public relations practical experience.


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